What happens when a video hits 54 million views and the sales barely move? Tiffany Mims knows firsthand, and she’d have traded every view for a dollar.
Tiffany grew up in poverty, watching her grandmother stretch one check from the first of the month to the next. Today she’s a mother of seven and the founder of Bead It Wear It Love It, a handmade jewelry brand with more than 100,000 orders shipped, self-funded from day one.
In this episode, host Claire Howard and Tiffany talk about:
- Turning jewelry made for herself into a full-time business as the first entrepreneur in her family
- Why viral attention and real revenue are two very different things
- Staying creative when other sellers copy your designs and photos
- Running a business through pregnancy, postpartum, and a household of seven children
- The marketing lesson most makers learn too late
- Why the best products sit where your creativity overlaps with what customers actually want
If you’re building something with your own two hands, this conversation is for you.
Read the full feature on Substack.
Connect with Tiffany:
- Website: beaditwearitloveit.com
- Instagram: @beaditwearitloveit
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